The seed for Daisy Shard was planted over a decade ago when our founder, Alexander Sterling, witnessed his grandmother’s simple joy upon receiving a small, hand-picked bouquet of daisies from her garden. This profound moment revealed the powerful, yet often overlooked, connection between flowers and human emotion, sparking a vision to create a company that could replicate that feeling of pure, unadulterated happiness on a larger scale. Starting from a modest single-room studio with nothing but a passion for floristry and a deep-seated belief in the language of flowers, Alexander began crafting arrangements for friends and family, quickly earning a reputation for his unique artistic eye and unwavering dedication to freshness. This humble beginning, fueled by a desire to make a meaningful impact, laid the foundational values of quality, passion, and personal touch that continue to define our brand today.

As word of our exceptional craftsmanship and reliable service began to spread, Daisy Shard experienced a period of remarkable growth, evolving from a local secret into a recognized name in the floral industry. We meticulously built our infrastructure, investing in state-of-the-art cold chain logistics to preserve the vitality of our blooms from the greenhouse to the doorstep and assembling a team of like-minded florists who shared our core philosophy. This expansion was never about becoming the biggest florist, but rather about becoming the most trusted one; we focused on scaling our operations without ever compromising the artisanal quality and personalized attention that made us unique in the first place. Every challenge we faced only strengthened our resolve to deliver on our promise of unparalleled beauty and service.

Today, Daisy Shard stands as a testament to that original vision, serving thousands of customers nationwide and helping them celebrate life’s most significant milestones. While we have grown from that single room to a multi-state operation with a sophisticated online platform, our heart remains the same: we are still a team of dedicated artisans who believe in the transformative power of a perfectly arranged bouquet. Our story is still being written with every order we fulfill, every smile we help create, and every relationship we help nurture. We are deeply grateful for the journey so far and remain passionately committed to our mission of delivering not just flowers, but lasting emotional impressions, for decades to come.